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2020欧洲杯外围网站

Working Through COVID-19: Supporting a Virtual Workforce With DAM

by Brooke Emley, April 22, 2020

2020欧洲杯外围网站COVID-19 precautions are requiring teams to work in new ways. Across the globe employees are working remotely for the first time, and many are without access to servers or tools they typically rely upon. 

While in the past the responsibilities of a digital asset management (DAM) admin might have been considered “nice-to-have,” in today’s world they are critical. You have the opportunity to help your team overcome the challenges of the present to create a better way forward for your company using DAM. 

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Topics: Widen Collective, Change Management

What to Look for in a Video Archive Solution

by Al Falaschi, April 20, 2020


2020欧洲杯外围网站Video content continues to grow in popularity and importance among marketers. According to research from , — up from 33% in 2015 — because it has the ability to increase traffic, leads, sales, and audience understanding. Further, faster connection speeds and improved hardware make daily video consumption the norm.

2020欧洲杯外围网站Because video assets are increasingly vital to current marketing strategies, this content needs to be managed effectively throughout its lifecycle. Let’s take a closer look at how the right technology can extend the reach and value of video content across phases — including archiving.

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Topics: Video

An Intro to the Five Foundations of Digital Asset Management

by Courtney Roe, April 15, 2020

First off, if you’re researching digital asset management (DAM) for the first time, welcome to the world of DAM puns. You’ll have plenty of DAM meetings, DAM calls, and DAM work to do.

You’ve likely heard that DAM provides benefits like increased brand control, improved productivity when finding and sharing content, and an accelerated time to market. But is that just marketing speak? If not, how do you make that a reality for your organization?

In an earlier article, we walked through the key abilities of a successful DAM admin. In this article, we’ll explore five core concepts that build out the value of DAM. These foundations lay the groundwork for businesses to realize its benefits.

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Topics: DAM2020欧洲杯外围网站

How an RFP Fits Into the DAM and PIM Buying Process

by Serai Schueller, April 8, 2020

Shopping for a digital asset management (DAM) or product information management (PIM) system is tough. There are a lot of vendors and a lot 2020欧洲杯外围网站of solutions to sort through. However, with an organized and thoughtful request for proposal (RFP) process in place, you can set yourself on the right path to finding the best solution for your needs. 

So, where do you start? The first step is to understand the ins and outs of the RFP — what it is, how the process works, and what goes into writing an RFP that’s actually effective. Today we’ll cover all of this and more. 

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The Essential Remote Working Tools for Your Marketing and Creative Teams

by Courtney Roe, April 1, 2020

As employees and companies see the benefits of remote work (, just to name a few), it’s no surprise that working from home (WFH) — or working from anywhere (WFA) — is becoming more widely accepted and expected.  Tasks that could once only be done only from the office are now being completed in homes, coffee shops, and coworking spaces around the world. With this increase in remote teams, the need for reliable, flexible technology is at an all-time high. 

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Topics: Marketing2020欧洲杯外围网站

7 Benefits of Digital Asset Management in 2020

by Molly Hamm, March 31, 2020

Quality content is a powerful market differentiator. It can help organizations resonate with consumers, strengthen their brand perception, and ultimately drive revenue.  It’s no wonder that demand for outstanding creative work — from photography and graphics to copy and video — is at an all-time high. Organizations seeking to bring velocity to their creative workflows are increasingly turning to digital asset management (DAM) solutions, to store, organize, and manage their content.

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Topics: DAM2020欧洲杯外围网站

Explore Widen's New Digital Asset Management Trial Experience

by Nina Brakel-Schutt, March 16, 2020

 

Try before you buy with a test run of Widen’s digital asset management software

Your organization should feel confident about the investments it makes. After all, you wouldn’t buy a new car without taking it for a test drive, right? So you shouldn’t buy a new software solution without testing it either. A trial site (also referred to as a sandbox or guest pass) helps build that confidence by allowing buyers to experience software usability, features, and potential before making a purchase decision. 

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Topics: DAM

New: Do-It-Yourself Automation With Paths

by Nate Holmes, March 10, 2020

There’s a new way to notify anyone about the latest assets – it’s called Paths. Paths is a new feature in the Widen Collective2020欧洲杯外围网站 that allows you to create custom, automated notifications when assets meet a specified state – no coding required.

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Topics: Product Updates, Widen Collective2020欧洲杯外围网站

Marketing Collateral and What It Means

by Serai Schueller, March 2, 2020

2020欧洲杯外围网站The use of marketing collateral is not a new strategy. Yet, the concept itself is worth revisiting every now and again. Like most things, it’s not static. Business environments, new technologies, and consumer trends all play a role in how customers respond to marketing collateral and how businesses use it. So what better time than the present to rewrite definitions, reassess best practices, and re-evaluate if you’re really getting the most out of your efforts? 

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Topics: Marketing2020欧洲杯外围网站

Enhance the Value of Your Widen Collective® Dashboard

by Molly Hamm, February 24, 2020

The first thing users see when they log in into the Widen Collective®2020欧洲杯外围网站 is the dashboard. As the homepage for your digital asset management (DAM) site, the dashboard is the gateway to your digital content and sets the tone for your user experience. 

Dashboards are comprised of three main features, in any combination: , , and . Admins are able to control the placement of these tools and customize the overall design to help users find what they need with minimal effort.

2020欧洲杯外围网站In this article we’ve rounded up some noteworthy examples of Collective dashboards to showcase best practices, creative thinking, and what’s possible for your own dashboard design.

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Topics: Widen Collective

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Widen Wins!

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2020欧洲杯外围网站Widen Named Software Company of the Year in SIIA CODiE Awards

 

2020 Connectivity Report

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Read this report to learn about the value of visual design in a connected marketing world.

 

Gain the competitive edge

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Read this guide to learn how to elevate your brand management to win with customer experience.

Are you ready for a DAM solution of your own? Request a demo